S. Vishnu Sharma
Vedantu has seen a phenomenal MoM growth of 50 percent April and May 2021 and 4x growth from last year at $60 million cash collection run rate.
Sources from Vedantu pointout that overall, sales in May grew by 4x over May 2020.
Owing to the meteoric rise in the adoption of LIVE online classes, Vedantu has witnessed an exponential increase in traffic with 27 million monthly visitors on its website and learning app and another 68 million monthly views on YouTube, making it the highest in the online K12 industry.
Personalized access, interactive classes, 24×7 customized content have resulted in 4x annual growth in paid subscribers to more than 2,00,000.
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Currently, Vedantu is at cash flow profitability of more than 15% on unit level and is looking at achieving a $200 million run rate in the next 12 months with overall company profitability.
The platform has a strong community of more than 30 million registered users and added 22 million new users since the pandemic began.
Vedantu has witnessed majority adoption from outside top 10 cities with 60% students from these markets.
Vedantu’s learner base currently spans across 10,000 plus cities & towns in India and more than 50 countries globally.
Vedantu witnesses great 4x growth trajectory
Superior pedagogy and technology platform have been extensively supporting students’ preparation for their academics and competitive examinations, making Vedantu the largest K-12 LIVE learning platform in India.
The attendance rate in LIVE online classes conducted by Vedantu touched an all-time high of 82%, with retention rates of 92%.
Vamsi Krishna, Co-founder and CEO of Vedantu said The past couple of months have been one of the fastest periods of growth for the organisation. At Vedantu, our primary mission is to evolve each student’s learning journey, which is beyond their course books and exams and our rapid growth is a testimony of our progress, he said.
Our scalable tech platform combined with inspiring master teachers and content has enabled us to deliver consistent experience and outcomes even at a 4x scale, he said.
‘We believe keeping students at the core of our decisions has provided this strong trajectory.’
About 85 percent of students say that Vedantu delivers better learning and the results speak better for themselves:
1. IIT-JEE: 500+ selections, 1/5 Vedantu students are IITians whereas all India average is < 1.0% (JEE – 2020)
2. Board Examinations: 65% of Vedantu students scored 90%+. This is 5x better than national average (CBSE, Class XII – 2020)
3. Olympiad: 50% of the Indian EGMO team are Vedantu students (European Girls’ Mathematical Olympiad, 2021)
The company launched its new vertical Superkids for children aged 4 – 10. In a short span of 9 months, this business contributes 15% of the total revenues.
Reading, speaking, coding are some of the verticals with mathematics and logic going live in the next few months.
The company is also introducing tuitions for Grade 03 – 05. Vedantu will continue to impact students from 4 years to 18 years and further augment its K12 offerings.
Child’s academic progress
Vedantu introduced VIP-Vedantu Improvement Promise, which assures predictable learning improvement for all students studying in Classes 6th to 12th and 12th-Passed students.
Be it improvement in their previous year’s exam results or JEE-Main/NEET-UG rank, Vedantu Improvement Promise is for everyone.
The organisation aims to achieve the desired growth in learning outcomes for every student through scientific measurement metrics applied in its long-term courses.
These metrics measure growth in student learning outcomes on a standardized scale, identify where students are in the learning continuum and set learning outcome targets.
Parents are often advised on how their children can improve in academic performance.
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But the real question is, why should the pressure of excelling in academics lie only with students? The effort needs to be collective to ensure a student’s better learning outcomes.
Accountability in online learning is the need of the hour and Vedantu recognizes that education is only effective when progress is guaranteed, and outcomes are assured.
The organisation’s LIVE online learning platform provides the finest study materials and allows students to define their learning goals.
It offers students the flexibility to build a schedule that works best for them while actively involving them in the entire learning process to help them achieve better learning outcomes.
Anand Prakash, co-founder and head of Academics at Vedantu said as a student obsessed brand, Vedantu is taking all measures to guarantee complete ownership and accountability for every learner’s success.
‘With student focus at our core, we want to ensure that no child is left behind with unrealized potential.’
We have the expertise to provide assured learning outcomes for every student because we strongly believe that learning things right is only half the job done; progress is the real way forward, he said.
We will continue to walk hand in hand with our student community to help them maximize their learning potential, he said.
VIP gives access to best-in-class Master Teachers across India who are not just pedigreed experts but have a passion for teaching.
Vedantu platform is designed in an intriguing and interactive way that allows students to get instant and unlimited doubt resolution.
The personalized in-class & post-class experience helps students understand comprehensive concepts to achieve their academic goals and maximize their learning potential.
Students will be assessed across six proficiency levels based on a globally accredited benchmark test to accomplish this goal.
Their progress will be tracked regularly through periodic evaluations and shared so that parents are assured of their child’s progress.
The organisation will refund the course fee if students are not satisfied with their progress, provided they have a minimum attendance of 75% and a completion rate of assignments of 75%.