Prakhar Goel
Top 20 Carrer options in Digital Marketing for students after 12th
Digital marketing has become a booming industry in recent years, and it offers many career opportunities for students who have just completed their 12th class. With the world becoming increasingly digitized, businesses of all sizes are turning to digital marketing to reach their target audience and grow their customer base. Also read about building a career in fashion after 12th.
In this article, we will explore the Top 20 Carrer options in Digital Marketing for students after 12th class.
1. Digital Marketing Manager
The first option, on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is A Digital Marketing Manager. They work on developing and executing digital marketing campaigns to promote a brand or product.
They use various online channels such as email, social media, search engines, and display advertising to reach and engage customers. They also analyze data and measure the effectiveness of campaigns, adjust strategies accordingly, and manage a team of digital marketers.
The average salary of a Digital Marketing Manager in the United States is around $80,000 to $100,000 per year.
2. Social Media Marketing Manager
The next option on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is A Social Media Marketing Manager who is responsible for managing a company’s social media presence on various platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
They create and curate content, run paid advertising campaigns, engage with followers, and analyze metrics to measure the effectiveness of social media efforts. The average salary of a Social Media Marketing Manager in the United States is around $60,000 to $80,000 per year.
3. SEO Specialist
Following, on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is An SEO (Search Engine Optimization) Specialist who is responsible for optimizing websites to rank higher on search engine results pages (SERPs) for specific keywords.
They conduct keyword research, analyze website performance, optimize content and meta tags, and build high-quality backlinks to improve website ranking. They also monitor website traffic and use analytics tools to measure the effectiveness of their SEO strategies.
The salary of an SEO Specialist varies based on experience, location, and company size. In India, a beginner-level SEO specialist can earn an average salary of ₹3,00,000 to ₹4,00,000 per annum. With experience, the salary can range from ₹6,00,000 to ₹10,00,000 per annum.
4. PPC/SEM Specialist
The list of Top 20 Carrer options in Digital Marketing for students after 12th class also consists of A PPC (Pay-Per-Click) or SEM (Search Engine Marketing) Specialist, responsible for creating and managing paid advertising campaigns on search engines such as Google, Bing, and social media platforms such as Facebook, Instagram, and LinkedIn.
They conduct keyword research, create ad copy, set bidding strategies, and analyze campaign performance. They also monitor and adjust campaigns to ensure maximum ROI.
The salary of a PPC/SEM Specialist varies based on experience, location, and company size. In India, a beginner-level PPC/SEM specialist can earn an average salary of ₹3,00,000 to ₹4,00,000 per annum. With experience, the salary can range from ₹6,00,000 to ₹10,00,000 per annum. However, in larger companies or cities like Mumbai, Delhi, or Bangalore, the salary can go as high as ₹20,00,000 per annum for experienced PPC/SEM Specialists.
5. Content Marketing Manager
The next option on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is A Content Marketing Manager who is responsible for developing and executing the content marketing strategy of a company.
They create and manage a variety of content such as blogs, articles, videos, social media posts, white papers, and more to attract and engage the target audience. They work closely with other teams such as SEO, social media, design, and product to ensure that the content aligns with the overall marketing goals of the company.
Salary: According to Glassdoor, the average salary of a Content Marketing Manager in the United States is $80,000 per year.
6. Email Marketing Manager
Following, on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is An Email Marketing Manager who is responsible for creating and executing email campaigns that drive engagement, increase brand awareness, and generate leads for a company.
They manage the entire email marketing process, including creating email templates, segmenting the email list, monitoring the email campaign’s performance, and optimizing email campaigns for maximum ROI. They work closely with other teams such as content, design, and sales to ensure that the email campaigns align with the overall marketing goals of the company.
Salary: According to Glassdoor, the average salary of an Email Marketing Manager in the United States is $72,000 per year.
7. Digital Advertising Manager
The list of Top 20 Carrer options in Digital Marketing for students after 12th class also consists of Digital Advertising Managers who are responsible for planning and executing digital advertising campaigns across various channels such as search engines, social media platforms, display networks, and more.
They analyze campaign performance, optimize ad campaigns, and work with creative teams to develop engaging ad creatives. They also manage budgets and work with clients to understand their advertising goals and objectives.
The average salary for a Digital Advertising Manager in the United States is around $72,000 per year, but this can vary based on factors such as experience, location, and company size.
8. Marketing Automation Specialist
The next option on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is Marketing Automation Specialists are responsible for managing marketing automation software to streamline and automate marketing processes.
They create email marketing campaigns, landing pages, and lead capture forms. They also work with sales teams to develop lead scoring and nurturing programs and track campaign performance.
The average salary for a Marketing Automation Specialist in the United States is around $68,000 per year, but this can vary based on factors such as experience, location, and company size. This is the trending career on the list of Top 20 Carrer options in Digital Marketing for students after 12th.
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9. Analytics Manager
Following, on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is Analytics Managers are responsible for managing the data analytics team in an organization. They work with large amounts of data to derive insights and provide recommendations for improving business performance.
Analytics Managers typically have a background in data analysis, statistics, and business. They use various tools and technologies such as SQL, R, Python, and Tableau to collect, clean, and analyze data.
According to Payscale, the average salary for an Analytics Manager in the United States is $94,000 per year. However, the salary can vary depending on the company, location, and years of experience.
10. Digital Marketing Consultant
The list of Top 20 Carrer options in Digital Marketing for students after 12th class also consists of Digital Marketing Consultants who work with companies to create and implement digital marketing strategies. They have a deep understanding of online marketing channels such as social media, email, SEO, PPC, and content marketing.
Digital Marketing Consultants work with clients to understand their business objectives and develop a customized plan to achieve those goals. They also monitor and analyze the performance of digital marketing campaigns to optimize them for better results.
According to Payscale, the average salary for a Digital Marketing Consultant in the United States is $60,000 per year. However, the salary can vary depending on the company, location, and years of experience. Additionally, Digital Marketing Consultants who have a strong portfolio and reputation can command higher rates for their services.
11. Affiliate Marketing Manager
The next option on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is An Affiliate Marketing Manager who is responsible for creating and managing affiliate marketing programs to drive sales and revenue for a company.
They develop strategies to recruit and manage affiliate partners, create promotional materials, analyze performance metrics, and optimize campaigns to achieve maximum ROI.
The salary of an Affiliate Marketing Manager can vary depending on their experience, location, and the company they work for. On average, they can earn around $60,000 to $100,000 per year.
12. E-commerce Manager
Following, on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is An E-commerce Manager is responsible for managing and growing the online sales channel of a company.
They are responsible for creating and executing strategies to increase online sales, optimizing the website and user experience, managing inventory and pricing, and coordinating with marketing and sales teams to achieve revenue targets.
The salary of an E-commerce Manager can vary depending on their experience, location, and the company they work for. On average, they can earn around $70,000 to $120,000 per year. It’s important to note that salaries can vary widely based on several factors, such as location, industry, and company size. It’s also worth noting that both of these careers can offer significant opportunities for career growth and advancement as digital marketing continues to evolve and expand.
13. Mobile Marketing Manager
The list of Top 20 Carrer options in Digital Marketing for students after 12th class also consists of A Mobile Marketing Manager responsible for developing and implementing marketing strategies for mobile devices, such as smartphones and tablets.
They use various tactics, such as mobile apps, SMS marketing, and mobile advertising, to reach their target audience. The role involves analyzing data and trends to identify opportunities for growth and optimizing campaigns for better performance. They also collaborate with other teams, such as creative and analytics, to develop and execute effective campaigns.
The salary of a Mobile Marketing Manager can vary depending on experience, location, and industry. According to Glassdoor, the average salary of a Mobile Marketing Manager in the United States is around $90,000 per year. This is the trending career on the list of Top 20 Carrer options in Digital Marketing for students after 12th.
14. Video Marketing Manager
The next option on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is A Video Marketing Manager who is responsible for creating and executing video marketing campaigns to promote a product, service, or brand.
They work with creative teams to develop video content that is engaging, informative, and aligns with the brand’s overall marketing strategy. The role involves identifying target audiences, selecting appropriate channels to distribute the videos, and tracking performance metrics to optimize campaigns. They may also manage budgets and work with external vendors, such as video production companies.
The salary of a Video Marketing Manager can also vary depending on experience, location, and industry. According to Glassdoor, the average salary of a Video Marketing Manager in the United States is around $77,000 per year. However, salaries can range from $50,000 to $120,000 per year depending on the company and location.
15. Brand Manager
Following, on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is A brand manager who is responsible for developing and executing strategies to increase brand awareness and promote a company’s products or services.
They work to establish a strong brand identity, develop marketing campaigns, and ensure consistency in messaging across various channels. Brand managers collaborate with various departments within a company, including sales, product development, and advertising, to ensure that the brand is effectively communicated and aligned with the company’s overall goals.
The average salary for a brand manager in the US is around $95,000 per year, with the salary range typically falling between $80,000 to $115,000 per year.
16. Copywriter
The list of Top 20 Carrer options in Digital Marketing for students after 12th class also consists of A copywriter who is responsible for creating written content for advertising and marketing materials, such as social media posts, product descriptions, email campaigns, and web pages.
They work to capture the attention of the target audience, convey the brand’s message, and persuade consumers to take action, such as making a purchase or signing up for a service. Copywriters must be creative, persuasive, and have excellent writing skills.
The average salary for a copywriter in the US is around $65,000 per year, with the salary range typically falling between $50,000 to $80,000 per year. However, salaries can vary depending on factors such as experience, industry, and location. Additionally, freelance copywriters can earn higher rates per project or hour.
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17. Graphic Designer
The next option on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is A graphic designer who works with a variety of media, including print, digital, and social media, to design marketing materials such as logos, brochures, websites, and advertisements.
The average salary of a graphic designer varies based on experience, industry, and location. However, in the United States, the average salary for a graphic designer is around $50,370 per year, according to the Bureau of Labor Statistics.
18. Web Developer
Following, on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is Web developers’ work creating and maintaining websites.
They use coding languages such as HTML, CSS, and JavaScript to develop websites that are visually appealing and functional. Web developers work closely with designers, project managers, and clients to ensure that websites meet their needs and are user-friendly.
The average salary of a web developer also varies based on experience, industry, and location. In the United States, the average salary for a web developer is around $77,200 per year, according to the Bureau of Labor Statistics.
19. UX Designer
The second last option on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is A UX (User Experience) designer who is responsible for designing digital products and user interfaces that are easy to use and provide a pleasant user experience.
They work closely with product managers, developers, and other stakeholders to identify user needs, conduct research, create frameworks and prototypes, and perform user testing to ensure the functionality and user-friendliness of the final product.
The salary of a UX designer varies based on factors such as experience, location, and industry. According to Glassdoor, the average salary for a UX designer in the US is around $90,000 per year.
20. Data Analyst
Last but not least, on the list of Top 20 Carrer options in Digital Marketing for students after 12th class is A data analyst’s job is to collect, analyze, and interpret large sets of data to identify patterns and trends that can be used to inform business decisions.
They use a variety of data analysis tools and techniques to clean, transform, and model data, as well as statistical methods to gain meaningful insights from data.
The salary of a data analyst also depends on factors like experience, location, and industry. According to Glassdoor, the median salary for a data analyst in the United States is around $65,000 per year. However, experienced data analysts in fields such as finance and healthcare can earn significantly higher salaries.
Conclusion
Here is the list of the Top 20 Carrer options in Digital Marketing for students after 12th class. Each of these careers requires different skills, expertise, and educational qualifications.
However, some common skills essential in digital marketing include creativity, analytical skills, strategic thinking, communication skills, and a good understanding of social media platforms and marketing tools.
Suppose you are interested in pursuing a career in digital marketing. In that case, you can start by exploring online courses, attending workshops and conferences, and gaining hands-on experience through internships and volunteer work. Have a look at the Top 20 Carrer options in Digital Marketing for students after 12th.