S. Vishnu Sharma
Great Lakes Institute of Management in Chennai hosted the Brand Conclave 2024 recently.
The event brought together industry leaders, innovators and marketing experts to discuss strategies for positioning Indian brands on the global stage.
The conclave, themed Crafting Indian Brands for Global Success, explored the power of innovation, cultural identity and collaboration in building world-class brands, say sources from Great Lakes Institute of Management.
Keynote address
Mr. Ganesh Mani S, President and COO of Ashok Leyland delivered the keynote address.
He addressed the audience with his visionary insights on India’s potential as a global brand powerhouse.
Drawing from his three decades of expertise in manufacturing, strategy, and innovation, Mr. Mani emphasized the need for creating brands that evoke emotional and aspirational value.
India’s journey to global prominence hinges on consistent innovation, leveraging digital transformation, and designing customer-centric solutions, said Mr. Mani speaking at the event at Great Lakes Institute of Management.
He highlighted the nation’s unique geopolitical and cultural strengths as key drivers for achieving leadership in quality, sustainability and technological advancement.
Drawing inspiration from India’s achievements in space exploration and diplomacy, he urged the audience to embrace collaboration and resilience to propel India toward global recognition.
Panel discussions
The conclave featured two engaging panel discussions:
• Crafting Iconic Indian Brands: The Power of Advertising, which included industry leaders such as Ramya Ramachandran (Founder, Whoppl) and Kiran Bhat (MD, Xebec).
• Homegrown Champions: Competing with Global Brands in India by Blending Tradition with Modernity, featuring experts like Tanay Chothani (CEO, Travel XP) and Dipinder Bedi (Jimmy’s Beverages).
Highlight
A highlight of the event was the RapteeHV x Great Lakes Chase the Case Competition, which challenged students to position RapteeHV’s T30 Electric Motorcycle as a futuristic alternative to ICE motorcycles.
This was held in partnership with Raptee, a cutting-edge electric motorcycle manufacturer, the competition featured real-world problem-solving and high-stakes presentations, say sources from Great Lakes Institute of Management.
Finalist teams presented their innovative solutions to company executives and a distinguished panel of judges during the conclave, showcasing their creativity and strategic thinking, say sources from Great Lakes Institute of Management.
Branding and marketing
Dean of Great Lakes Institute of Management Suresh Ramanathan said the Brand Conclave 2024 has brought together some of the brightest minds in branding and marketing to discuss how Indian brands can lead on the global stage.
This dialogue is crucial as we look to redefine what it means to craft brands that resonate universally while staying true to their roots, he said.
Focus
The Brand Conclave 2024 reaffirmed Great Lakes Institute of Management‘s strong focus on preparing students for success by connecting them with new-age brands and thought leaders.
This initiative is part of the institute’s broader commitment to delivering cutting-edge, industry-relevant education.
About Great Lakes Institute of Management
Founded in 2004, Great Lakes Institute of Management is a premier business school in India with campuses in Chennai and Gurgaon.
Known for its innovative curriculum and strong industry connections, Great Lakes offers a range of management programs, including the pioneering one-year MBA, designed to develop socially responsible and business-ready leaders.
With over 13,000 alumni in more than 33 countries, the institute is committed to fostering a global mindset and excellence in management education.
Great Lakes 32 acre green campus in Chennai was the first campus in South Asia to be given the LEED Platinum rating.
It is also recognized among the most beautiful educational campuses in the country. Set on the scenic ECR road which runs from Chennai to Pondicherry and just 9 kms from UNESCO heritage site Mahabalipuram, the LEED Platinum rated – green campus provides a serene and tranquil environment with ideal setting for pursuing extremely rigorous and intellectually challenging programs.
The facilities on campus include a state of the art gym, a library that caters to the needs of every reader, be it fiction or business, a football field, a basketball court and an auditorium that provides the perfect backdrop for every occasion or performance.
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